INTERACTIVE DESIGN PROJECT 1: WEBSITE REDESIGN PROPOSAL

Felice Lee (0381272)
Interactive Design / Bachelor of Design (Hons) in Creative Media / Taylor's University
Project 1: WEBSITE REDESIGN PROPOSAL

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PROJECT 1

Objective:

The objective of this assignment is to develop a comprehensive proposal for the redesign of an existing website. The proposal should

demonstrate your ability to critically evaluate a website’s design and functionality, and to propose design solutions that enhance user experience, aesthetics, and performance.

 

Assignment Description:

You are required to select an existing website which you feel has several design and UX issue and prepare a detailed proposal for its redesign. The proposal should address the following key aspects:

     

Website Analysis:

 

Current Design Evaluation:

Provide a critique of the current design, focusing on layout, color scheme, typography, imagery, and overall aesthetics. User Experience (UX): Assess the site’s usability, navigation, accessibility, and responsiveness. Identify pain points or areas that could be improved.

 

Functionality:

Evaluate the website’s performance, including load times, interactivity, and compatibility across different devices and browsers.

   

Redesign Goals:

 Objectives: Clearly define the goals of the redesign (e.g., improved usability, modernized look, enhanced brand alignment).

 

Target Audience:

Describe the intended audience for the redesigned website and how the new design will better meet their needs.

       

Design Proposal:

Visual Design Concepts: Present your ideas for the new visual design, including visual references, mood board and wireframes. Discuss the rationale behind your design choices.

 

UX Enhancements:

Propose changes to improve user experience, such as simplified navigation, better content organization, or enhanced interactivity.

Technical Considerations: Outline any technical updates or changes, such as optimizing for mobile devices, or improving load times

Submission:

Submit your E-portfolio link that includes an embedded link of your proposal. The proposal can be prepared using any form of

presentation application such as Google Slide or Canva

Redesign Proposal:

website analyzed: https://www.torontocupcake.com/index.html 

PROJECT 1 by Felice Lee