TYPOGRAPHY : TASK 2 (TYPOGRAPHIC EXPLORATION AND COMMUNICATION)
Typography : Task 2 (Typographic exploration and communication 
WEEK 6-7 (26.05.2025 - 02.06.2025)
Felice Lee (0381272)
Typography / Bachelor of Design (Hons) in Creative Media - Taylor University
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TABLE OF CONTENT
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LECTURES
Typo_5_Understanding
The Baskerville typeface though appearing symmetrical, has nuanced details like varying stroke weights & unique arcs that reveal its asymmetry.
Typeface like Baskerville and Universe showcase its design by harmonious letter forms, often featuring subtle asymmetries.
Typeface design requires : simplicity, consistency, and replicable features.
In typography, optical adjustments are needed for the letter to appear equal in size
Letter forms & surrounding space should be balance for readability
Typography contrast is a key design principle which to differ the information with variation of fonts.
INSTRUCTION
TASK 2
We were asked to design layouts based on the article we chose by using the combination of type expression and word formatting, using 10 fonts provided in Adobe Illustrator and InDesign software. I then decided to choose Punk's Design Revolution: Breaking the Rules article and did some research about punk typography and style.
Research & reference for Headline :
Fig 1 References (click the picture for link)
Sketches :
Fig 1.1 Sketches
Digitalized :
LAYOUT 1
Fig 2 Layout 1
This first layout is more like just my experiment because I didn't put too much effect and vibes of the punk, and it looks too plain and simple.
LAYOUT 2
Fig 2.1 Layout 2
After Consulting with Ms.Vit from the previous layout, she suggest me to do some more research about what punk typography style is like and apply it in the headline. From that, I try to make punk like fonts I found in the internet and It turns out quite good. But somehow, I feel it still too simple and doesn't really look or feel like punk enough
LAYOUT 3
Fig 2.2 Layout 3
I actually like the idea of this layout, especially the word PUNK'S. But still, I feel this one still need improvement and more development.
LAYOUT 4
Fig 2.3 Layout 4
After some consultation and experiment, I try to apply a dirt splatter effect on the headline and give the PUNK'S word more character by playing with Italic effect, invert, and rotating the alphabet. The headline is nice, but the top right just felt too empty and awkward.
Fig 2.4 Layout 5
Lastly after some experiment of layouts, I ended up choosing this layout because I manage to balance it and it have more punk characteristic.
SUBMISSION
PDF-SUBMISSION
BODY
Typeface: ITC Garamond Std
Font/s: ITC Garamond Std light
Typeface: ITC Garamond Std
Font/s: ITC Garamond Std light
Type Size/s: 11 pt
Leading: 12 pt
Paragraph spacing: 0 pt
Characters per-line: 50-60 pt
Alignment: left alignment
Margins: 12.7 mm top, 12.7 mm left + 12.7 right + 12.7 bottom
Columns: 2
Gutter: 5 mm
Leading: 12 pt
Paragraph spacing: 0 pt
Characters per-line: 50-60 pt
Alignment: left alignment
Margins: 12.7 mm top, 12.7 mm left + 12.7 right + 12.7 bottom
Columns: 2
Gutter: 5 mm
REFLECTION
I feel this task is quite hard for me, but it makes me more understand on how to arrange text and headline nicely and in a good order.
I realized how I choose and design the headline, layout, and the text effects the mood. So in this case I realize I need to carefully design the headline, text and choosing the font to suit the topic or content.
Lastly, I found out that the hardest thing about this task is to try make the layout looking not awkward and balance. Sometimes it took me so many tries in 1 layout to make the design work and look nice visually.
FEEDBACK
Week 6 - General Feedback : The design shouldn't be so simple its not just about playing with the arrangement of letters, alphabets, capital letters, bold, or italic. It should look more interesting and more expressive. Week 6 - Specific Feedback : Need to explore more design and research on punk typography style and it cannot be added with too much elements.
Week 7 - General Feedback : Ms.Vit suggest us to do the font lettering from A-Z since we we are gonna use it for poster.
Week 7 - Specific Feedback : Need some improvement on the headline since it looks too simple.
FURTHER READING
Typographic Design : Form and Communication (6th Edition)
Typographic Design : Form and Communication is a book that offers exploration of typographic principle and their application in visual communication. This book serves as both educational and as a reference guide, making it good for students to deepen their understanding of typographic design.
What I learned and read from this book :
1. Evolution of Typography - Learned the history of typography from its origin to modern day, highlighting significant milestones and advance technology
2. Anatomy of Typography - Breaks down the components of letterforms, giving the understanding of typefaces structure and classifications
3. Legibility - Discussing factors about readability, type sizes, spacing
4. Typographic Grid - Explores the use of grids in layout design, learning to create organized and harmonious composition
5. Syntax and Communication - Studying how typographic elements combine to deliver messages effectively, which focusing on hierarchy and visual
6. Typographic Message : Understanding how type choices affect and influence the message
7. Technological Evolution : Transition from traditional typesetting method into digital typography.
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